It’s Time !

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Warm (or cold) – there’s always time to enjoy an area

You are owner of a vacation property. Your busy season starts in late June. Specifically, your busy season in France is July and August – perhaps a little bit in September where you still see a few rental requests.

Ask yourself: Why is your ocean property not doing so well during the months May, June, October, November and December ?

Here are some facts…
You probably don’t think that your area is nice enough during the above months. Please remember that the fresh ocean air your are breathing is nothing but a luxury to someone living in Paris.

The chances of rain is pretty high during the above season. Do you realize that a rainy day in Brittany is better than a rainy day in Paris?

There are plenty of vacationers enjoying your area during this « so called » dead season. You just need to tap into that market so that they rent from you.

January and February are sometimes brutal in Brittany and similar places. You don’t think that you can attract anyone then… Well, know that any season is a good season to enjoy a home welcoming, home-made local meal. Your Bed & Breakfast has a lot to gain.

How to Tap into this market?
There’s no secret; you will have to attract people to your property. It takes a little bit of time and effort (at least until the word gets out). Without a doubt, you will need to prepare everything ahead of time.

Start Early
A three-month head start is minimum when it comes to marketing your property.

Make a List
Start with a very simple list of all the positives that your area offers during the slower season. Add to it, with: what your property offers, and with what you can offer personally.

Make Another List
This time, write down all the advantages of traveling off season (you know: less crowd)

Time to Review
Review your property description. Do not exaggerate, but don’t forget to make it appealing.

Closer Look
Take a closer look at your photos. Perhaps you have more recent (and better) photos that you can now upload. Replacing the old ones is almost always a good thing.

Make the Move
Hire a local photographer, because what goes around, COMES AROUND. In fact, everyone is likely to benefit by you calling upon professional services.

First Impression
Always remember: the first impression counts. It goes without saying, photos will be of great importance, but you have to review the way you greet people, the way you tell them what is included, but more importantly the way you let them know what is NOT included.

You are French?
Well, don’t worry… that’s okay. You can definitely show your new clientele that there are many welcoming French individuals, who legitimately care.

 

 

Publicités

Se Différencier

 

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Le marché de l’immobilier et de la location saisonnière se portent à nouveau un peu mieux. À photofr.com, nous pensons pouvoir aider.

En temps que gérant, il est fort possible que vous souhaitiez :

Des photos de qualité pour promouvoir vos propriétés
Vous différencier de la compétition
Simplifier votre plan de travail
Plus de réservations
Augmenter votre chiffre d’affaires

Nos plans interactifs vous apportent tout cela, et sont biens plus économiques que vous ne le pensiez. Les détails :

PHOTOS
Chacun de nos plans interactifs comprend les photos de votre propriété ; des photos de qualité avec un équipement professionnel. Les photos vous ont remises sous un format spécialement conçu pour le web, afin de faciliter votre travail. Vous recevrez également des photos HD pour tous vos autres besoins de marketing ; parfaites pour imprimer.

La première impression compte tant ; les photographes de qualité sur votre site feront preuves envers vos clients potentiels.

DÉMARQUEZ-VOUS
Souvent indirectement, les propriétaires veulent souvent savoir comment vous différenciez de la concurrence. Vous aurez donc accès à des photos de qualité, un plan de travail plus efficace, des plans de maison interactifs pour immerger vos visiteurs, et des photos d’alentours pour attirer encore plus de visiteurs.

Votre concurrence la plus proche sera encore en train d’utiliser des appareils « point and shoot » dans l’espoir de parvenir à un résultat de qualité d’images.

PLAN DE TRAVAIL SIMPLIFIÉ
Nous pennons tout le temps pour les photos afin que vous n’ayez pas à la faire. Chacune des propriétés est mise en avant avec son plan interactif correspondant. Nous vous faisons parvenir les images. Un lien direct vers votre tour virtuel vous est envoyé par email.

Vous allez gagner du temps – beaucoup de temps.

PLUS DE RESERVATIONS
Avec des plans de maison interactifs, le client peut « se voir » dans votre propriété ; ils arrivent à mieux visualiser le tout et se transposent avec aise.

Un autre avantage sur lequel il faut insister c’est l’élimination de l’effet de la surprise. Avoir un plan interactif permet de visualiser préalablement chaque pièce de la maison, sans aucune surprise. C’est justement ce qui réassure la clientèle et abouti à plus de réservations.

LE CHIFFRE D’AFFAIRES
La qualité de photos apporte plus de visites vers votre site internet, où vous trouverez également plus de propriétaires qui souhaiteront faire appel à vos services. Plus de propriétés sur votre site et plus de visites sur votre site aboutiront à plus de réservations.

Au delà, les plans interactifs ont également démontré une augmentation de réservations pendant les périodes creuses de l’année. Sans aucun doute, vos clients vont adorer nos plans interactifs et photos.

Puisque nous prenons soins des photos, des plans, de l’interactivité et des alentours, vous allez passer moins de temps sur le marketing pour une location qui sera louée plus souvent.

 

QUESTIONS?
Nous sommes à votre disposition pour répondre à vos questions. N’hésitez surtout pas à nous contacter.

Notre adresse email est très simple : info@photofr.com – donc pas besoin de forme extensive et/ou compliquée. Nous donnons suite à vos questions sous les 24 heures.

Pour parler de vos projets, vous pouvez aussi nous contacter par téléphone. N’hésitez pas si vous souhaitez que l’on vous rappelle.

Nous contacter depuis la France: (0) 624.745.370
Nous contacter depuis un autre pays : (33) 624.745.370

En attendant, visitez-nous en ligne.
www.photofr.com – pour vos tours virtuel avec Plans Interactifs.

 

 

Marketing your Property – Rentals

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With all the marketing tools available today, choosing the best venue to promote your property can be somewhat confusing. You can even get lost in it all. Hopefully, this will help a bit.

The Big Picture
Be sure to share the best possible photos of your house.

Sure, you can place a billboard at the entrance of your favorite city limit, print brochures and more… but it all starts with quality photography.

One of the first things you will notice is that you are not the only one listing a rental property. Competition for vacation rentals is fierce today, so you must stand out from the rest. Showcase your property with the best tools made available to you.

Your Audience
Make a list of your ideal audience.

Ask yourself a few questions…

Where do you expect most of your audience to come from, and then make sure that your marketing campaign aims directly at them first.

Best Tools
Be sure to include all the simple tools made available to you, especially if they are “free”.

Facebook cannot be ignored – especially when you are promoting your very own property for rent or for sale. Let your friends know. After all, they may know a friend interested in your property.

Take 7 to 9 photos of your property, your concise property description and be sure to also send them to:

Your local tourism office
Craig’s List and similar
Your favorite property management company

Create business cards listing your property’s website – and don’t just look at them… pass them around like they were free (because they pretty much are).

If or when possible, get a Virtual Tour. This has been proven to work by attracting more people, and keeping visitors on YOUR property longer. The longer they look at your property, the more they will immerse themselves onto your property, and the less time they have to look at others houses. Simple math: get a tour to rent more often.

Perfect Tool
Truth be told though, there is no perfect tool.

You will have to sort and use tools best geared for your audience, your budget, and your area. You must be pro-active – even if you reach out to a Property Management Company.

Property Management Company
As mentioned before, you will want to send them professional photos of your property, your description, its amenities, etc…

In an ideal world, you will also have a virtual tour completed for your vacation rental. In this case, you’ll want to make sure that the company you have chosen to promote your property can actually include a direct link to your virtual tour. This is very easy, but some companies are still not equipped for this. Ask, before you sign !

If you are unsure, have them give us a call.

GOALS
Your first goal will be to have a single photograph that will attract the visitor to click on your property (remember that a visitor may have 50 other properties to choose from).

Second, you’ll want to give them a bit of a tease with 4 to 9 of the best possible photos.

Third, and your main goal: get your visitor to click on your virtual tour. This will ensure that they immerge themselves on YOUR property, and take an interest.

Avoid providing 30 photos for your property. You are much better off getting them to click on you tour.

Take it One Step Further
Now that you have access to your virtual tour with interactive floor plans, you will also be able to share this online with ease. Sharing on Facebook will be simple: one link, direct to your property.

Your virtual tour will often include area attractions & activities – so you are sure to make your audience dream a little.

 

When it’s all said and done, think “outside the box”. Often times, there will be two or three potential renters for every 20 properties. Yours must stand out from the bunch – so showcase it !